Para-kin dating between admirers and idols: a qualitative data of fans’ motivations for buying idol-dolls

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Objective

The objective of this research is to try to view just how “mom fans” influence on the existing designs from parasocial relationships ranging from admirers and idols and also to acquire greater skills towards reasons underlying brand new purchase of idol dolls. At the same time, by like the feel and you can perspectives regarding men idol fans, the study tries to help you broaden the new comprehension of lover decisions and you will increase understanding of the new reasons driving idol-doll consumption.

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Design/methodology/strategy

Taking idol-toy customers as look objects, this research conducted textual investigation plus in-depth interviews to explore fans’ motives for purchasing idol dolls.

Results

Idol toy requests is actually determined by mental connection, particularly certainly one of mother fans which attempt to introduce a feeling of handle and keep maintaining a mother–youngster relationship. In addition, buying idol dolls also can act as a disguise having girlfriend fans to full cover up their personal hopes and dreams regarding their idols. Additionally, idol dolls act as semiotic identifiers, attracting such as-minded admirers and gaining society detection. It should be listed one to male idol fans, who happen to be considered deviant on the male normative, deal with scrutiny in the women-dominated communities, trying to find further proof credibility.

Important implications

This research encourages knowing the reasons trailing idol-toy commands and can assist marketers during the providing toward mental demands from admirers, such as for instance mommy fans, from the making and you can deals dolls one resonate along with their wished feel of attachment.

Personal implications

Because of the taking and you will centering on the positive regions of enthusiast facts, this research results in the newest lingering means of de-demonization and you can normalization away from fandom. As well, this research including seeks so you’re able to donate to a comprehensive information of one’s struggles and mental means of Chinese young generation.

Originality/value

This study explores the newest around-explored mommy-lover group’s psychological requires as well as their motives of buying idol-dolls. It also recognizes the fresh new type of point of views and knowledge out-of male idol admirers, bringing a fresh and you may novel opinion toward idol-doll usage.

step one Introduction

” tabindex=”0″> according to celebrities’ appearances were sold because the a unique means having Chinese fans to express the strong love because of their dear idols, leading to producing a different sort of Chinese fandom society. On the Weibo (perhaps one of the most prominent social networking networks in the Asia), the internet neighborhood having idol-doll-founders, people, and idol admirers is now offering built-up more 460,000 followers and that is highly female-reigned over. About system, it’s quite common enthusiasts, who may have a vast distinct idol dolls, to share lovable photographs and you will share their event inside dressing up and you will applying makeup on the “infants.” According to most recent individual report, one of several idol-doll players, the fresh new post-2000 age bracket is short for the best ratio, getting 43 %, followed closely by the fresh new post-1995 generation ranking next, with an amount at the 26 % (“2021 Cotton fiber Doll Users Notion Declaration” 2021). Thus, Age bracket Z, some one, some body created amongst the late 90s and the very early 2010s (Priporas mais aussi al. 2020), positively engages having idol-toy commands owing to entertaining social media systems.

Throughout the era from participatory fandom and you may enthusiast cost savings, fans’ usage tastes in addition to their perceived reference to idols are particularly sufferers out-of academic browse. Just how fans relate genuinely to famous people might have been defined as parasocial interaction-brand new nonreciprocal, fictional communications anywhere between admirers and news personae (Liebers and you will Schramm 2019; Yan and you will Yang 2021). In recent years, admirers actively engaging in the brand new parasocial matchmaking fantasize in the a near kinship which have idols, if they might manage, or at least possess a noticeable degree of effect on their idols. To your Chinese social media, there is a development in which admirers, particularly ladies, reference by themselves since the idols’ parents, aunts, otherwise sisters. If you find yourself prior research has extensively checked out parasocial relationship predicated on heterosexual norms and you may fans’ personal fantasies from the idols (we.elizabeth., “girlfriend/wife fans” of idols), absolutely nothing might have been identified in the “mom fans”,“Mommy fans,” make reference to fans (normally women admirers) who happen to be co-cultivating idols/celebs as their elderly feminine nearest and dearest. People say by themselves since mommy of the idol consequently they are indulgent so you can idols, getting them since the pretty, innocent students who want the special care (Yan and you may Yang 2021).

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